Tuesday, March 18, 2014

Apple, complacent with not being innovative

The iPhone launched in 2007 - A year that saw MySpace still ruling Social, Kevin Durant a Freshman at Texas University and the New Orleans Hornets still calling Oklahoma City home.

Since that time: MySpace died. Kevin Durant became a worldwide superstar and the Oklahoma City/New Orleans Hornets moved back to New Orleans, making way for the Seattle SuperSonics to move to the Midwest. But what about the iPhone? It just released newer models, 2, 3, 3s, 4, 4s, 5 and the 5s. Sure Apple made other products like a bigger iPhone they named the iPad (and the technology gasped) and then released newer models, 2, 3, 4, iPad Air and then two Mini-iPads which is the middle ground between the iPhone and the iPad... so very clever. Not creative, but clever. Clever in the sense that you bought one or three...possibly four or five of these mentioned. Apple "cleverly" took the world by storm, but these past few years (due to the lack of innovation) Apple has just sat back and watched as Google passed them by.

Sure, here in the Oklahoma City market, we love Apple and rarely will one find an Android cellular device before you'll see 10 iPhones - but Apple has been a sleeping giant that stayed in hibernation too long.

Google's Android devices have far surpassed those iOS devices, in fact the past 3 years Android went from 49.2% of the market in 2011 to 62% in 2012 and up to 78.6% in 2013 - while Apple went from 18.8% in 2011, down slightly to 18.7% and even further in 2013 to 15.2%. You would think that would make Google smile and "coast" into world dominance, right? Nope. They aren't finished being "innovative" yet.

Google is betting that you'll use your smart device as much or even more in the future, they just want to control how you use it. 2014 seems to be the year Google goes all out launching "Wearables" for the public. Think watches are a thing of the past? Maybe, in the sense that you used it primarily to tell time. Now, you can use for just about anything, at least that's what they're hoping according to this new online commercial:

Google Glass still has a LONG way to go. I've put on a few different pairs over the past 12-18 months - and they have become much better over time. But only time will tell whether or not they're here to last. While Apple lives in the land of Texas-Freshman Kevin Durant, it is Google that is living in the land of OKC-Thunder-World-Champion Kevin Durant.

What do YOU think? Do you see yourself wearing "Wearables" in the near future? Let me know in the comments.